Back 4 Blood

- FINAL ROUND SPEC WORK FOR PITCH -

Blood, bile, and an iconic franchise—it had been a decade since Left 4 Dead 2 graced our monitors with witches, jockeys, spitters and more. We were challenged with bringing the series back from the dead with more complex creatures, more nuanced features, and survivors with the drive to bite back. We approached this campaign like the studio approached the creation of this game; it was made by experts on zombies. Our concept takes place in a world where Back 4 Blood was actually crafted by both humans and infected alike, working alongside each other, for better or for worse, to create the best zombie apocalypse game anyone could ask for.

CLIENT — Warner Brothers, Turtle Rock

CREATIVE DIRECTOR(S) — Chad Leitz, Ali Esterly

ART DIRECTOR — Grant Minnis